Daylight is the intersection between digital publishing, the timeless tradition of art as human storytelling, and a new generation of digitally enabled art consumers.
Website Platform, iPad app, and visual identity created
The App
With a start-up mentality and eager team of 6, I spearheaded the creative vision and strategy of Daylight, from visual identity to immersive iPad app.
Daylight.co was born out of the decade old, highly respected, art photography publishing brand Daylight Books and via this app, we offered, free, direct access to elegantly designed encounters with contemporary art.
Marketing
I crafted the brand positioning across social platforms, as well as worked on both the creative and language of all marketing collateral and campaigns.
