A bit about me ——
I was once a NASA funded physicist, then turned NYC Art Director working with brands like: Infor, Tourneau, Cartier, Tag Heuer, and Victoria Secret with over a decade of experience leading in-house design teams + hiring consultants to successfully run marketing campaigns on micro-sites, the Wall Street Journal, NYC Subways and Airports across the globe.
Since my NYC start, I've been a principle designer, director, and product person at over 15 startups (3 successfully acquired) and several enterprise size companies. In my 15 year tenure, I’ve helped launch over 50 websites and 15+ apps from scratch across SaaS, Fintech, EdTech and Web3 industries, ranging in B2B, B2C and B2B2C for enterprise level to pre-seed startups. I love collaborating, learning from my peers, and making human-first experiences; I strive endlessly to make sure the user always wins. UX/UI and aesthetics are my bread-and-butter but I also happily own and contribute to PRDs, roadmaps, copywriting, marketing and brand strategy.
Since my NYC start, I've been a principle designer, director, and product person at over 15 startups (3 successfully acquired) and several enterprise size companies. In my 15 year tenure, I’ve helped launch over 50 websites and 15+ apps from scratch across SaaS, Fintech, EdTech and Web3 industries, ranging in B2B, B2C and B2B2C for enterprise level to pre-seed startups. I love collaborating, learning from my peers, and making human-first experiences; I strive endlessly to make sure the user always wins. UX/UI and aesthetics are my bread-and-butter but I also happily own and contribute to PRDs, roadmaps, copywriting, marketing and brand strategy.
I thrive in ambiguity and love working from the ground up, especially helping start-ups get out the door. I started working as a consultant in 2015 and have helped spearhead the creative direction and product strategy of corporations like Thrive Global (run by Arianna Huffington), Makespace, Imperative and startups like at Spot (an Expa / Garrett Camp project), Fabl.co, and Matter.io (Acquired by Junction 3D)—often times being the only product and creative on the team.
After founding my own company and building a ML and NLP product for travel (and it failing during COVID...) I went back into the workforce full time and spearheaded design at a web3 inspired hotel tokenization platform Hoken, and most recently launched Matter, an iOS app that helps folks understand their brains, memories and emotions for longevity and happiness, backed by fMRI brain scans.
I'm now looking for my next project, please get in touch.
After founding my own company and building a ML and NLP product for travel (and it failing during COVID...) I went back into the workforce full time and spearheaded design at a web3 inspired hotel tokenization platform Hoken, and most recently launched Matter, an iOS app that helps folks understand their brains, memories and emotions for longevity and happiness, backed by fMRI brain scans.
I'm now looking for my next project, please get in touch.
Folks have called me ——
+ Head of Design
Creating and implementing new aesthetics and brand expression across products and marketing collateral, spanning any flavor of user-reach: be it social media campaigns to logos and color stories to in product copy writing that successfully accentuates a brands voice. Experimenting with new modalities to separate brands from competition, while always keeping a user-always-wins mindset. Have designed and shipped over 50 websites/apps and over a dozen mobile apps.
+ Head of Product
Helping define and craft holistic product vision while managing teams that creates human centric, accessible, and user-tested products. Partnering with stakeholders to define feature priority and executing on product roadmaps, ticketing systems, agile workflow, iterative building, and crafting exciting & engaging closed loops. Familiarity with respective languages and workflows associated with building web-apps, SaaS products, native and multi-platform mobile.
+ A Strategist
I believe deeply that elegant rule breaking sets an experience apart. In today's saturated market, where users are perpetually inundated with noise—nearly nothing stands out. My background in physics helps me set the boundaries, and my background in art helps me trespass them in exciting and fun ways. Not only for product strategy, but business strategy as well—you'll often hear me saying there is no reason to play by the rules. With a hefty backlog of SaaS and B2B experience: I'm familiar with respecting traditions while bending perspectives.
+ A Team Player
My history with start-ups means I'm fully exercised in flexible methodologies with often times remote and globally distributed teams. Within the world of managing freelancers, team-members and even outside agencies: I understand the need of coalescing varying opinions, helping stakeholders see eye-to-eye, and dissolving unforeseen tension or disagreements. Having lead design teams, while working integratively with engineers, has allowed me to encourage great work while translating and handing off complex designs and visions in consumable engineer-friendly packages.
+ Pixel Pusher
As a player-coach type, I revel in the grit of pixels and love getting my hands dirty — I'll always love sketching, wire-framing, playing with UI, animations, fun color combinations, even dabbling in photography. I use Figma, Sketch, Photoshop, After Effects, and even brave Illustrator at times. There's nothing that brings me more joy than working with folks to bring their ideas to life.
+ Nerd / Explorer
I've been making things on the internet since Angelfire & Geocities were a thing. I'm a nerd, an absurdist at times, and possibly too sarcastic, but I love cracking jokes and making folks smile. My key phrase: we're all human. I want to make things that build upon that fact. And I want to make via various mediums & outlets...conceptually, physically, and playfully with a deep respect for all of our co-existences on this planet.
For clients like ——
