Let's start with the app
Brightly has a huge community of eco-minded folks looking to collaborate and discuss sustainable living. Features include:
+ Chat Rooms, Forums, Commenting and DMs
+ Followable Topics, Weekly challenges, and Articles
+ Integrated discoverable shopping of partner and Brightly branded products
As Design Director, the biggest challenge faced was how to onboard 10s of thousands of Instagram followers and an existing 6 thousand app users into a holistic chat app that included traditional chat features, but also discoverable articles, groups, challenges, podcasts and more.
With the CEO, I designed an entire ecosystem, with a warm embracing aesthetic partnered with a complex Reddit meets Discord meets Facebook Marketplace mobile platform. This might be one of the most complex things I worked on from an architectural perspective, and took a lot of iteration, testing, and mind mapping to get the architecture accessible and fully intertwined.
With the CEO, I designed an entire ecosystem, with a warm embracing aesthetic partnered with a complex Reddit meets Discord meets Facebook Marketplace mobile platform. This might be one of the most complex things I worked on from an architectural perspective, and took a lot of iteration, testing, and mind mapping to get the architecture accessible and fully intertwined.
![](https://cdn.myportfolio.com/a9d5eea1bcc7ce69c660a33c1d61108c/1936f087-8fda-49b9-8ae3-4595c2ade45f_rw_1920.jpg?h=5c34bd227f4922295326f122b32d45c4)
![](https://cdn.myportfolio.com/a9d5eea1bcc7ce69c660a33c1d61108c/a66c9722-f471-4ad4-974c-7b1fe4f44f3e_rw_3840.jpg?h=27e71f0c84a4911e7012a60f89251aba)
![](https://cdn.myportfolio.com/a9d5eea1bcc7ce69c660a33c1d61108c/5f2499aa-ed74-4e67-aef9-6fe4fd819250_rw_3840.jpg?h=c2d37679961bcf399ed762f4ec35dbe8)
![](https://cdn.myportfolio.com/a9d5eea1bcc7ce69c660a33c1d61108c/6b254daa-ec6c-4f8f-834c-f0d049376604_rw_3840.jpg?h=ee9653e723215a8fd0fa8bcef755af5a)
![](https://cdn.myportfolio.com/a9d5eea1bcc7ce69c660a33c1d61108c/8c99b61c-bbe4-4d64-b4c0-71146e318af6_rw_1920.jpg?h=ddc0387d2aabffe06877268d841099eb)
![](https://cdn.myportfolio.com/a9d5eea1bcc7ce69c660a33c1d61108c/0f483243-d45e-47eb-a51b-d2b166007e90_rw_3840.jpg?h=7929a22a6539cef78bbc59d4bab52251)
![](https://cdn.myportfolio.com/a9d5eea1bcc7ce69c660a33c1d61108c/b655586b-7346-4ed5-95e9-3b894ecba957_rw_3840.jpg?h=83a63529711be0f8ea3d8cfc875b5e48)
![](https://cdn.myportfolio.com/a9d5eea1bcc7ce69c660a33c1d61108c/af061487-bc88-4d81-9ddd-0f09e545e0de_rw_3840.jpg?h=2442f3e692835a1a9996a97ee27e1114)
Take a spin in the app
Storefront mockups coming soon, for now please explore some fun Brightly branding projects ›