Daylight

Website, iPad app, and visual identity created for daylight.co

March, 2014
Art Direction, Creative Direction, UI/UX
Daylight brings the world’s leading contemporary artists to you. Their immersive, short-form features provide insider access to today’s most important artwork, contextualized with essays and insights by compelling writers.
Daylight is the intersection between digital publishing, the timeless tradition of art as human storytelling, and a new generation of digitally enabled art consumers.
With a start-up mentality and eager team of 6, I spearheaded the creative vision and strategy of Daylight, from visual identity to immersive iPad app.
I crafted the brand positioning across social platforms, as well as worked on both the creative and language of all marketing collateral and campaigns.

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