As CPO and Creative Director of Alpenglow, I've helped formulate an exciting new web app for the travel-planning industry. While we are in closed Alpha, please enjoy some of the branding work I created to tell our story.
The Interactive Business Card
I created an interactive business card for the CEO whereby while he interacts and discovers an individual's sticking points in their own personal travel planning journey (each person's travel stress is quite unique), he is able to then write that problem directly (with a silver pen) onto his business card.
I created the tagline "Less ______. More Travel." For this exact challenge: encouraging a person to define for themselves their struggle, and allowing Alpenglow to solve that issue for them.